The communities in which nonprofits operate have a significant influence on the extent to which organizations can achieve their missions. A complex network of beneficiaries, funders, competitors, and collaborators surrounds nonprofits and fosters their success or facilitates their decline. Leadership has a responsibility to understand who the important actors are, how quickly changes in the market occur, and how volatility will impact the organization’s business model and long-term sustainability.
The environment in which nonprofit organizations operate seems constantly in flux. Shifting political landscapes and funder priorities have led to calls for more collaboration and mergers, “collective impact,” and self-sustaining nonprofits. Add to this the changing needs of constituents and demographic shifts affecting both constituents and donors, and it is easy to see how nonprofit leadership can be overwhelmed when thinking about their community.
In order for us to perform optimally and achieve our aims and objectives as a non-profit organization, we have decided to subject ourselves and the organization to critical a SWOT analysis. This is why we provided a sample non-profit marketing plan template to help you out with conducting a SWOT analysis.
In as much as we are not set out to maximize profits in all that we do as an organization, we are quite aware that once we can lay bare our strength, weakness, opportunities, and threats on paper, it will make it easier for us to grow as a sound, not for profit organization and achieve what we have set out for ourselves to achieve. Here is a summary of the SWOT analysis that was conducted for Children With Faith And Hope Inc.;
Strength
Our strength as an organization is anchored on the expertise and robust experience that our founding directors are bringing to the table. Beyond their expertise and robust experience, their network is also a great strength for the foundation.
With our rich network base, fundraising wouldn’t be as difficult as it ought to be and lastly, the fact that we work with children and youths makes it easier for us to get volunteers to help us achieve our aims and objectives.
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Weakness
Our weakness just like the weakness of most not-for-profit organizations is the ability to attract the best hand in the industry to help us man our key positions. It is no longer a hidden thing that non – profit organizations find it difficult to compete with corporate organizations when it comes to recruiting employees to occupy key positions.
This is simply because they can’t match – up with the wages that are usually offered by these corporate organizations. Most Non – profit organizations find it difficult to attract, pay and keep experts on their payroll.
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Opportunities
The opportunities before us as an organization working towards developing children, youths and helping the country reduce crime rates in the society are unlimited. Because of the cause we have chosen to pursue, we are sure of getting support from the government and key stakeholders in the United States of America. There are loads of donor organizations that will be willing to partner with us once we present our proposals to them.
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Threats
One of the major threats that we stand to face as a not – for profit organization is generating the required fund needed to achieve our aims and objectives, recruiting and retaining key and competent employees, as well as managing our financial and human resources.